Numa acquires Ficus
From communication to sales execution, one AI platform for the full customer journey.
1,300+
dealership rooftops
$55M
raised from Google & Tesla's founding investor
#168
fastest-growing company (Inc. 5000)
Why We Did This
Your BDC books the appointment. Your sales team takes the call. And somewhere between those two things, deals die and nobody knows why.
Numa runs communication for 1,300+ dealerships: calls, texts, and chats handled around the clock. But great communication is only half the equation. What happens after a customer picks up matters just as much.
The Ficus team built an AI-powered sales execution system that evaluates every conversation, coaches reps with real examples from your best calls, and shows you precisely why deals close or stall. No more manual guesswork.
Today, Numa has acquired Ficus. We're building Customer Operations AI for dealerships.
"Dealerships are moving from fragmented software and manual processes to AI-native operations. With Ficus joining Numa, we're expanding that transformation into sales. Our goal is to help every dealership run a fundamentally better business: more responsive, more accountable, and more profitable."
"From day one at Ficus, our focus was on improving visibility, accountability, and execution inside dealership sales teams. Joining Numa gives us the platform and reach to bring AI deeper into the dealership and help retailers modernize one of the most important parts of their business."
What Ficus Brings
Sales execution that works alongside your team
Every call reviewed, automatically
Whether your team is 2 or 200, every sales call gets evaluated instantly. No more sampling a handful of calls and hoping for the best.
Every rep gets better
AI pinpoints exactly which skills need work, then delivers tailored coaching with real examples from your team's best calls, not just the reps you have time for.
See why deals close or stall
Monitor coaching outcomes, track skill progress, and apply learnings across your whole team, all without building another dashboard.
What Dealers Are Seeing
85%
booking rate
24 hrs → 20 min
customer response time
+20 pts
CSI improvement
54%
heat cases auto-resolved
"Before Numa, our team was constantly fielding inbound calls from customers looking for updates or expressing frustration. At the time, only two of our nine brands were above the national average for service-side CSI. Numa changed that dynamic. By year-end, seven of our nine brands were above the national average."
The Vision
Customer Operations AI
A continuous system that connects sales, service, and retention so dealers operate with more visibility, accountability, and consistency. Not more software. Not a rip-and-replace. Numa activates the stack you already run.
AI Communication System
- Voice AI that answers, routes, and books appointments 24/7
- Smart Inbox across calls, texts, and chat
- HeatCase detection and real-time escalation
- LiveCSI for customer satisfaction visibility
- AI-powered evaluation of every sales conversation
- Automated coaching with tailored best practices
- Skill diagnostics and progress tracking
- Root cause analysis: know why deals stall
The Team
The Ficus founder joins Numa
Lucas built Ficus to bring visibility, accountability, and execution to dealership sales teams. He's now part of the Numa team, focused on bringing AI deeper into the dealership.
Lucas Florence
Finance & CS · Ex-McKinsey
Your next deal starts with a conversation
We'll show you exactly where deals are slipping through, and what it looks like when they don't. Talk to our team.